Klein Tools
Klein Tools, family-owned since 1857, is a leader in
high-quality, durable hand tools for professionals, with a legacy of innovation and craftsmanship. EM's graphic design work for Klein Tools is focused on customer-centric engagement of tradespeople and retail accounts (Lowe's Buyers). The portfolio includes sample designs following brand guidelines: accurate Instructions for Use (IFU), promotional collateral, decals, and illustrations that reflect the brand's commitment to people, quality, and reliability, enhancing recognition and trust.
Instructions for Use
Storyboarding Assets
Medical Device Illustrations
A medical device company required precise digital illustrations for their Instructions for Use brochures. D.R. Burton's respiratory device was redesigned. The illustration's accuracy was critical for patient compliance and efficacy of the device. EM delivered to scale schematic drawings created by visual observation from the physical device. Graphics of the previous model were not provided. Therefore, all illustrations were created freehand and afresh.
Vyaire
Vyaire, manufacturer, and distributor of medical devices for diagnosis, treatment, and monitoring of respiratory conditions, required visual storytelling, including their equipment in various hospital scenes. EM created a universal language in medical iconography (23 unique images). Storytelling graphics designed to demonstrate the device usage within different hospital scenes, e.g., emergency, operating, intensive care, long-term acute care, and pulmonary clinic, throughout a hospital. The marcom benefited Vyaire’s sales executives by providing customer-facing sales presentation content for hospital procurement
decision-makers.
